So, I am nearly at the end of my summer placement at Everything Different in Newcastle. Been a really good couple of weeks, feel like I have learnt a lot and have been able to try a lot too. Apparently people don’t usually tick 4 options to participate in on the application form but there is a first for everything.
Copywriting and Art Direction.
Last week I worked doing some art direction and copywriting work. I was also able to do a bit of design stuff too. Having never tried either of the above, I was really interested in what I was doing. I wrote an ad for TV (Redrow) and I also wrote a couple of things for a brochure (Carpetright). As well as these, I was able to go on a studio visit for a voiceover job (also Carpetright).
I think I enjoyed the copywriting so much because it was very clear what I had to do. Re-writing things is in some ways much easier than coming up with the words in the first place. I have big respect for the copywriting team at Different. Pure ideas.
The design work I did (Northumbrian Water) was my take on a brief Different have. Their idea is amazing. It totally made me have a lightbulb moment about design and exactly what are some of the things you need to consider when putting your proposal forward.
Design and Content.
This week I have been able to do a bit of design work (Nuby) as well as some more copywriting (Nottingham Girls High School – yay!). There was a big meeting for the project I did some of my own design work on which went well. The client really liked the ideas put forth by the design/copy team here so that was really good news. The design idea is super cute. I will be keeping an eye out for it in the future.
I was able to do a bit more copy stuff too, coming up with a new direction and tagline for Nottingham Girls High School. This was really cool – I was given a lot of useful direction from Oeil in the copy department and managed to come up with some pretty decent work of my own (if I do say so myself).
Today I have been given the big task from Mell. A social media takeover. Now, I do use social media and I enjoy instagram and facebook. However I am not so hot on my Twitter skillz so today will be interesting. I have been given the rules; post whatever you like, don’t annoy people.
Let us begin.